WORKSHOPS

Train with me


"I believe that training should be interactive, fun and memorable, not something you dread and find boring!"

My training workshops and courses are tailored to your needs. I talk to you about areas you want to improve or a specific project or pitch that you need to perfect. Together we work on enhancing your skills to make sure you make an impact.

To date, I have trained more than 1,200 people, including CEOs, directors, fundraisers, admin teams, academics and students. Participants are presented with a tool box of tips and techniques that I have gathered through my experience as broadcaster and as public relations professional.

Let’s Talk about what I can offer you


There’s no obligation whatsoever, if you are interested in any of my training sessions, get in touch with me. I believe that training should be accessible to all and that’s why I offer special rates for students, start-ups, not for profit organisations and social enterprises.

workshop-01-presentation-skills

Presentation skills

workshop-02-media-training

Media training


workshop-03-crisis-management

Crisis management

workshop-04-crisis-planning

Crisis planning

TRAINING

Courses and workshops

Presentational skills workshop

A great course to sharpen up your skills, raise your confidence levels and pick up some great tools and techniques to help you to engage with your audience.

Media training course

This course is aimed key spokespeople for the organisation. It gives them an insight into what the media is looking for in good times and bad and how to get information through clearly and concisely. Learn how to keep control and get the best out of your media interview.

 

One day course

7.5 hours


Time: 09:30-12:30 or 14:00-17:00
Delegates: 6-20 Max.
Venue: Client to arrange
Delegate Level: Various


Content:
• An interactive course that helps you deal with proactive and reactive media interest
• The course includes pre-course homework based on a potential event or initiative, which will be used as a reference point throughout the day
• Exercises on the course will focus on interview techniques and tips
• Guidance on how to deal with sensitive or crisis issues
• A focus on developing key messages and the brand narrative
• 1-2-1 feedback and an input from a ‘real’ journalist

Outcome:
• This course forms the foundation for building a crisis plan for your organisation
• You will be better equipped to deal with a crisis or a sensitive situation
• You will pick up key tools and techniques to use in interviews
• You will get constructive feedback to improve your performance and protect the reputation of the organisation.
• All delegates will receive a written report, handout and an Mp3 of their performance


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"Real-time" Crisis Management Workshop

A potential crisis can be just around the corner, so make sure you are ready to deal with it before it happens. This course takes you through a real crisis, based on your organisation. Find out what ‘damage limitation’ is all about by working with all levels of the organisation to handle the crisis as it unfolds.

 

One day course

7.5 hours


Time: 09:30-17:00
Delegates: Min. 6, Max. 20
Venue: Client to arrange
Delegate Level:
• Senior management
• PR and media
• Managers
• Fundraisers
• Administration/support staff
• Internal communication


(Key spokespeople for the organisation on this workshop should ideally attend the media training course prior to this workshop). The course scenario will be based on your organisation, following a discussion on the potential issues most likely to arise.

Content:
• Set in ‘real time’ this course involves delegates from all levels, who may potentially be involved in dealing with a crisis
• The course builds the foundation for an organisational Crisis Plan
• The day consists of delegates experiencing a real crisis in ‘real time’ from the initial rumblings to a situation of serious reputational damage
• Delegates look at all aspects of communication, both internal and external
• Delegates will be expected to run a press conference with an active journalist offering input
• The day includes feedback sessions and video/ audio recordings.

Outcome:
• Delegates will take ownership of their role in a crisis
• By working ‘under pressure’ delegates will understand what processes must be in place during a crisis
• Delegates will work in teams and value the expertise of all individuals
• Delegates will have more confidence to safeguard the reputation of their organisation
• Delegates will form the foundation for a real crisis plan


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Crisis Planning Workshop

This workshop is aimed at delegates who attended the ‘Real-time’ Crisis Management Workshop. It enables them to use key learning points to create a new crisis plan, or refresh an existing crisis plan. Delegates will have ownership of the plan, including their role and responsibility.

 

Half day workshop

3 hours


Time: 09:30-12:30 or 14:00-17:00
Delegates: 6-20 Max.
Venue: Client to arrange
Delegates should include representatives from:
• Senior management
• PR and media
• Managers
• Fundraisers
• Administration/support staff
• Internal communication


Content:
• Delegates will work through the creation or refreshing of a crisis plan for the organisation
• Delegates will work in groups and be assigned clear tasks and roles based on their dept
• Delegates will decide on key spokespeople for the organisation
• Delegates will work on an issues management folder and highlight key crisis issues and stances

Outcome:
• There will be a clear communication process in place for both internal and external publics
• Key staff will be ready and more confident to deal with an emergency crisis situation
• Delegates will know who the key spokespeople are in an emergency
• Delegates will be able to create a risk alert system and put preventative measures in place to avoid any unwanted scenarios


Sign me up!

TESTIMONIALS


  • Scott Carle
    Our Sabbatical Officer team were more equipped, better prepared and more confident in their ability to deal with any potential media enquiries following the training .
    Scott Carle
    University of Aberdeen
 
CONTACT

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