ABOUT ME


Saadia Usmani

With more than 30 years of BBC broadcasting and PR experience across the UK, I have the skills and perspective to offer organisations bespoke media training solutions. To date, more than 700 individuals from various sectors have attended my media training and ‘real-time’ crisis workshops. CEOs, directors, fundraisers, admin teams, academics and students have benefited from my interactive courses that equip them with tools and techniques to handle positive and negative media attention

As well as communication, my other passion is food! I have chaired and moderated food-related panel discussions, run cooking demonstrations and become a regular contributor on Foodie HK, an award-winning digital platform for food enthusiasts that leads market trends in food and dining.

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PASSION


Broadcasting

I have recently returned to my original career path of broadcasting with RTHK Radio 3. This further enhances my ability to help you to produce material that can engage your audience and raise greater awareness of your cause, product or service in Hong Kong and globally.

Contact me about my range of training workshops that can improve your communication skills. This could be perfecting your pitch, improving your interview techniques, managing sensitive situations or banishing those public speaking demons!


PASSION


Broadcasting

I have recently returned to my original career path of broadcasting with RTHK Radio 3. This further enhances my ability to help you to produce material that can engage your audience and raise greater awareness of your cause, product or service in Hong Kong and globally.

Contact me about my range of training workshops that can improve your communication skills. This could be perfecting your pitch, improving your interview techniques, managing sensitive situations or banishing those public speaking demons!

parallax background

PASSION


Epicure

Raised in an environment that favours hospitality and food, I grew up in the kitchen with my mum, an entrepreneurial culinarian who ran a take-away in South West London.

Today, my communication skills, my natural rapport with an audience and my training abilities have also led me into the culinary world.

I am available to host food-related events, chair and moderate panel discussions at conferences or seminars and organise cooking classes and demonstrations for events, clubs or individuals who love food and want to learn how to cook in easy steps!

Check out my recipes and reviews on FoodieHK.

 

PASSION


Epicure

Raised in an environment that favours hospitality and food, I grew up in the kitchen with my mum, an entrepreneurial culinarian who ran a take-away in South West London.

Today, my communication skills, my natural rapport with an audience and my training abilities have also led me into the culinary world.

I am available to host food-related events, chair and moderate panel discussions at conferences or seminars and organise cooking classes and demonstrations for events, clubs or individuals who love food and want to learn how to cook in easy steps!

Check out my recipes and reviews on FoodieHK.

 

STRENGTHS


Expertise


"Let the beauty of what you love be what you do"
- Rumi

Learning and self-development is like food, we will always need it to grow and move forward. If you have a passion and want to tell your story contact me now or get in touch to get hold of my favourite chocolate cake recipe!



 
 

STRENGTHS


Testimonials


  • Gary Lau
    "Saadia is a passionate and inspiring role model for women in the communication’s profession!"
    Gary Lau
    eCommerce Solutions Provider
  • Scott Carle, Representative Services Manager
    "Our Sabbatical Officer team were more equipped, better prepared and more confident in their ability to deal with any potential media enquiries following the training."
    Scott Carle, Representative Services Manager
    Aberdeen University Student Association
  • Linsay Chalmers
    "Saadia quickly grasped the type of media enquiries our Members would be handling and put together a webinar that delivered some very useful tips and pointers in a clear and simple way"
    Linsay Chalmers
    Community Land Scotland
  • Neil Henery, Director
    "Saadia’s ‘real time’ Crisis Workshop was realistic, practical and challenging, it set us up to revise our existing crisis management plan…an excellent productive day!"
    Neil Henery, Director
    Camphill Scotland
  • Alberto Pavan, Senior Practitioner
    "Saadia’s training helped me to gain the necessary confidence to talk to the media, project forward my subjects of interest and juggle through difficult or unexpected questioning"
    Alberto Pavan, Senior Practitioner
    Blenheim CDP, London
  • Amy Yeung, Founder and Career Coach
    "It’s such an honour to have co-created a personal branding project with Saadia, her expertise and insight into communication was invaluable. a super professional, passionate and wise lady"
    Amy Yeung, Founder and Career Coach
    Inside Out Action

 

CONTACT


How can I tell your story?